Back to the Future of UX

  • 11 Dec 2017
  • 6:00 PM - 9:00 PM
  • BrainStation – 460 King St W, Toronto, ON M5V 1L7
  • 0


  • For all supporters of UX
  • Bring your whole team

Registration is closed


VR, AR, chatbots, wearables, machine learning, voice interfaces. Each of these is poised to be the next big thing in UX, but which will become established enough to change the industry? What skills will UX professionals need to be successful?

Join UXPA Toronto at our second event, Back to the Future of UX. We’re bringing together local and international UX leaders for a panel discussion on trends and technologies positioned to make a comeback.

We’ll be covering these topics in the context of an evolving technological landscape.

  • Design trends
  • E-commerce
  • The role of UX in government
  • Emerging technologies
  • Competing in a global UX practitioner marketplace


Get inspired by the diverse perspectives and practical advice from five industry leaders:

Sam Ladner — Principal UX Researcher

Sam Ladner is a sociologist who researches how people use technology. She is the author of Practical Ethnography: A Guide to Doing Ethnography in The Private Sector, and was most recently a Principal UX Researcher at Amazon, working on the EchoLook, an Alexa-enabled device. She also worked as a Senior Design Researcher at Microsoft, where she worked on dozens of advanced software projects including Windows 10, Office 2016, Cortana, and HoloLens. She started her technology career in the dot-com years in Toronto, working as a technology reporter and online editor for the now defunct CNET Canada, way back in 1998. From there she worked in Toronto-based agencies including Critical Mass and Blast Radius, and her own firm,. She received her PhD in sociology from York University and recently returned to Toronto after living in Seattle.

Lynsey Thornton — VP of UX at Shopify

Originally from Ireland, and currently based in Vancouver, BC, Lynsey is the VP of UX & Core Product at Shopify. With a background in design, project management, and business, she focusses on building UX teams and practices in high-growth tech companies. Her true loves are ethnographic research and developing women in tech.

Prior to leading her multidisciplinary team of frontend developers, designers, researchers and content strategists at Shopify, Lynsey designed gaming & gambling experiences. Similar to her path at Shopify, the gaming company she worked for also hadn’t done "UX" before. She created her first UX team there and has been building teams ever since. She not only leads the UX team at Shopify now, but also the Core teams who define and build the company's core product.

Renee Racine-Kinnear – Digital CX and Experience Design Leader

Renee is a digital customer experience leader specializing in product, content, and ux design. In the last 15 years, she has worked with many notable brands including Indigo, Aeroplan, BMO, CBC, Delta Hotels, Hilton, HSBC, Lavalife, Olay, and others. Renee champions customer-first thinking within the organizations she works with, employing collaborative design techniques, principles of lean UX and sharing her passion for human-centered design.

Roy Yogev — Executive Director at Designit

Roy is the Executive Director at Designit, a global strategic design firm (a Wipro company). During the last decade, Roy sold two design agencies to leading global companies. Since the acquisition by Designit, 6 years ago, he has helped shaping and growing one of the most admired strategic and creative teams working for clients such as: Microsoft, Cisco, HP, Audi, Abbott, Novartis and more. From innovation strategy to user experience to brand strategy, Roy’s understanding of business dynamics, helped to drive creative innovation for Designit’s local and international client base. He also works hands-on with both internal and external teams, helping them to understand and leverage the power of design as a strategic business tool.

Chris Govias – Chief of Design at The Canadian Digital Service

Chris Govias is a Canadian designer who has spent the past decade in London, UK. He's worked with startups, charities, and Fortune 500 companies including Expedia, where he was a Design Lead. As Head of Design for the Ministry of Justice UK, he was on the forefront of delivering transformative, user-centred government services. He returned to Canada to become the first Chief of Design with the Canadian Digital Service, a new initiative from the Government of Canada to deliver simple, easy to use services for all Canadians.

Who's coming?

We're excited to welcome many industry leaders and up and coming UX stars from companies of all sizes. View our opt-in public attendee list to see who you can meet at the event.


Where and When