How Smart are Smart Things?

  • 9 Aug 2018
  • 7:00 PM
  • IBM iX Studio, 120 Bloor St E, 1st Floor, Toronto ON, M4W 1B7
  • 29


Registration is closed


How Smart are Smart Things?

A look to the era of 'smart' devices and how design can save the world.

In recent years we are hearing more and more about the advent of smart objects, from the smart alarm to the smart fridge, connected light bulbs to connecting our toaster to the Internet. It is clear that something exciting but very strange is happening in the world of connected technology. To put it simply, when it comes to connected devices, we design a lot of 'useless' things.

Is ‘smart’ dumb? In this presentation Avi Itzkovitch will look critically to this era of ‘smart’ devices, examine what went wrong and how designers, entrepreneurs and product managers can utilize this era to create meaningful interactions with technology and save the world.

A New Frame of Mind

As technology rapidly develops, people become intricately linked to these resources; from smart phones to computers - we are connected. However, how do we find the balance between a valuable product, and something that is more function than fashion?

This talk dives into the ever-changing state of emerging technology, how its applications have evolved to address larger audiences, and most importantly what value this contributes to society. Drawing from his clinical perspectives and startup, Ocutherapy, Alex Theodorou showcases the intersection between the brain and technology and the challenges faced along the way.

Event Cost

  • General Admission: $20.00
  • UXPA Members: $15.00


Avi Itzkovitch

Avi Itzkovitch

UX Designer, Founder of UX Salon

Avi Itzkovitch is a long-time digital design professional with over 15 years of experience. Avi’s passion lies in the intersection of the physical and digital worlds, emerging design and UX trends. Currently, Avi is working as an independent UX consultant; he’s also the founder of UX Salon, an international UX Design conference in Tel Aviv.

Alexander Theodorou

Alexander Theodorou

Founder of Ocutherapy

Alex is a clinical researcher turned entrepreneur. Alex holds an MSc degree from McMaster University and has worked extensively in this field having presented across North America in the field of trauma, brain injury and recovery which has now lead to the development of Ocutherapy. His goal with Ocutherapy is to motivate and connect people using leading virtual technologies to create smart solutions for each person’s unique needs in rehabilitation.


IBM iX Studio, 120 Bloor St E, 1st Floor, Toronto ON, M4W 1B7


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