In the age of digital transformation, UX plays a vital role not only in shaping the digital experience, but shaping the entire business strategy - online and offline. Business success goes beyond design thinking to business design. That calls for collaboration, shared language and practices, and a shared devotion to turning insights and ideas into business at every step of the innovation process.
Heather is an innovator, strategist, and educator, and a recognized expert in the practice of Business Design – an approach to innovation and problem-solving that combines design thinking and business strategy. Through leadership roles at Procter & Gamble, Ogilvy & Mather, TAXI Advertising & Design, Rotman DesignWorks and Vuka Innovation, she has earned a reputation for inspiring ambitious goals, challenging conventional thinking, and forging new ways to unlock business growth.
Design Works is a guide to driving innovation and growth in any venture - from start-ups to established enterprises. Heather’s book deeply explores practices that drive innovation and growth – through stories, insights, interviews and tools. It offers shrewd advice on how to effectively link innovation efforts to enterprise strategy, contextualize the innovation challenge, mindfully engage employees and other important stakeholders, and integrate data analysis with an eye to building a compelling business case for investment in value-creating efforts.
“It is THE essential read for design an business now.”
Vice President of Global Design and User Experience at GE Healthcare
Book website: fraserdesignworks.com
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